Survey Dynamix (now known as Mindful Feedback) is a customer feedback software platform that integrates seamlessly with customer experience (CX) systems. It has served major international brands including Coca-Cola, HelloFresh, Pfizer, Shipt, and Xerox, enabling teams to capture and act on real-time customer insights.
VHT is a US-based leading provider of customer experience software, renowned for its industry-leading customer callback capabilities.
Over a 12-month period leading up to the sale, Survey Dynamix conducted more than 38 million surveys, demonstrating the platform’s strong market potential. VHT sought to expand its CX suite and emerged as a highly suitable acquirer.
Through the transaction, Survey Dynamix’s platform complements VHT’s customer callback capabilities, giving brands actionable insights across voice, text, chat, and email.
“We were a small SAAS company experiencing rapid global growth. The Strategic Options Analysis was very professionally conducted by the team and led quite quickly to a decision to approach the market seeking a merger or acquisition. The process from there was flawless and incredibly impressive.”
– Alasdair Boyd
Co-Founder, Survey Dynamix
We were initially engaged to provide a business review and M&A readiness assessment to support our client’s first series of steps towards a transaction. Our team continued to represent Survey Dynamix throughout the entire sale process, including advising on valuation, preparing the information memorandum, identifying and approaching well-suited investors, managing the due diligence process, and assisting with contract negotiations.