Idea 11 is a multi-award winning full-stack AWS IT consulting company that specialises in digital transformations, cloud infrastructure, software development and managed services. The company has been recognised on the Deloitte Australia Tech Fast 50, Australian Financial Review Fast 100, CRN Fast 50, and as a finalist in the CRN Impact Awards.
PieLAB is an Australian investment management firm that invests in small businesses, providing capital, expertise, and a strong network to support leadership development and business growth.
Idea 11 set its sights on expanding beyond the local market and becoming a significant national provider of mid-market digital transformation services, seeking an investor with a proven track record of growing significant businesses. PieLAB, with a history of successfully investing in and growing small-to-medium enterprises in Australia, emerged as an ideal partner.
The partnership was established to strengthen Idea 11’s brand and position in the IT services market, building on a decade of growth and laying the foundation for future expansion:
“Cloud computing and the digitisation of corporates is a growing and sustainable space, and AWS is the leading provider of cloud computing services in the world. Idea 11 now have the backing and support to expand their geographical footprint with AWS.”
– Chris Rolls
Managing Director, PieLAB Council Capital
Our team acted as corporate advisor to Idea 11 throughout the entire transaction process, including advising on valuation, preparing the information memorandum, marketing the business, managing due diligence, and assisting with contract negotiations and completion.